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# Risks And Rewards: Why Your Organisation Should Put Investment Into Organic Search Marketing Immediately Credibility is an invaluable asset to have, and by using SEO effectively, you can establish credibility across the internet in your respective field. When you’re investing time and money into a digital marketing strategy, you want to know that it’s working. One of the benefits of SEO services is that you can monitor your SEO campaign’s results to see that it’s working for your business. 61% of marketers say that the improvement of SEO and online presence is a top priority. Your competitors are likely taking steps to rank high in search engine results. ![SEO Experts](https://gazhall.com/images/google-penalty-removal.png) ## Mastering Technical SEO Since the technical structure of a site can have a massive impact on its performance, it's crucial for everyone to understand these principles. Use Lazy Loading for images and videos. Its important that your migration or changes are scoped correctly to allow for sufficient risk monitoring and mitigation. Create a dedicated image sitemap and submit to Google. There are many different things a [UK SEO Agency Providing Nationwide Coverage](https://searchauthority.co.uk/locations/) can do for you. ## Craft Great Original Content Good content keeps people on your page longer, which sends a positive signal to Google that your page is valuable and informative. Google will boost your ranking to help more people find your helpful information. Writing with SEO in mind helps you earn organic traffic and bring qualified readers and potential customers to your website. SEO content is the process of boosting your website’s ranking in the search results by creating authoritative and informative content for your audience. Today’s generation of search engines, unlike their predecessors, don’t rely on meta-data to judge the content of a page; they analyse and interpret the actual content presented to the user. And they’re getting better at doing it all the time. A recommended [Birmingham SEO Specialist](https://searchauthority.co.uk/locations/seo-birmingham.html) will be on top of all the changes and can take the burden of ensuring your content ranks well off your hands. ## All Eyes On The Competition Staying ahead of the competition requires sifting through petabyes of data around keywords, content, backlinks, domains and subdomains, sites performance on a daily basis. By studying your competition, you can identify areas within the market that are not being served properly or are being left out entirely by your competition. The only way to find this information is through analysis. When you conduct a competitive analysis, you can learn about your competitor’s strengths and weaknesses. It creates an opportunity for you to perform better than your competition and adapt some of the tactics that make them successful. By identifying competitors’ strengths and weaknesses, for your business or a client, you’ll gain significant insight into what is working within your industry. An experienced [Hull Marketing Agency](https://searchauthority.co.uk/locations/marketing-agency-hull.html) will help you to improve your ranking on the search engine while also not exceeding your budget. ## Keyword Research In Online Marketing When people start out with keyword research, they tend to focus on very popular “head” terms. Unfortunately, those head keywords are mostly taken by large businesses. Long-tail keywords, on the other hand, get less search traffic, but there’s less competition too. Therefore it’s easier for you to rank on those keywords. Keyword research is a process of investigation and refinement. The aim of keyword research is not only to identify keywords that relate to your business and target audiences, but also to find ‘good’ keywords that are going to bring you plenty of traffic and not too much stiff competition. When you get your keyword research and SEO right, you’ll win web traffic and leads with a combination of user-oriented content and data-driven insights. The long story short is that keyword research improves the efficiency of the entire process. But you don't need to believe blindly; keep reading for more facts to show the importance of keyword research for your business or company. A [Belfast SEO Company](https://searchauthority.co.uk/locations/seo-belfast.html) can spend years learning how to analyse data in order to improve content and help businesses grow. ## Intriguing SEO Statistics There are not many people out there who consider themselves experts on the topic of SEO. In order to help you get a step closer to becoming one, below we collected some search engine optimization stats to help you understand and apply SEO to your site. - 90.63% of pages get no organic search traffic from Google. - 70.87% of keywords with more than 10,000 monthly searches consist of only one or two words. - 0.16% of the most popular keywords are responsible for 60.67% of all searches. - 28% of searches for something nearby result in a purchase. - 76% of people who search on their smartphones for something nearby visit a business within a day. - The average cost of buying a link is $361.44. It is the experience of working as a [York SEO Company](https://searchauthority.co.uk/locations/seo-york.html) that determines success. ## Use Backlinks Effectively According to leading SEO Consultant, Gaz Hall: There’s good reason to use external links liberally. Studies show that search engines favour websites with a healthy external backlink profile, all other things being equal. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Backlinks play an important role in search engine algorithm, SEO, and your overall strategy for growing your website. To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. Good tools combined with a [Cardiff SEO Agency](https://searchauthority.co.uk/locations/seo-cardiff.html) can help marketers create data-driven recommendations for informing updates of existing content, prioritizing specific ranking factors for new content, and more. ## Local SEO Provides Targetted Geographic Traffic Despite the belief that local SEO only benefits physical businesses, there are usually areas and local keywords that apply for all company types. Think about what you sell, where or to whom it’s most useful, who your ideal audience is, and what location has the most of that demographic. At a high-level Local SEO works like normal Google search. Statistics show that people have more access to devices like smartphones, Amazon Echo, and Google Home. These devices pave the way for voice search to be one of the primary avenues of executing local searches. Wondering why you should do local SEO? Because you’ve invested so much to build a stunning business that people will benefit from and local optimization will make it seen and noticed. The best [Coventry SEO Agency](https://searchauthority.co.uk/locations/seo-coventry.html) is someone who has a thorough knowledge of such SEO techniques that bring your content to the forefront of the search results page. ## Tips For International Search Engine Optimisation 27% of Europeans speak a foreign language well enough to communicate online, the top being English, French, German and Spanish. Success with International Web Optimisation is not easy. Just as you do your keyword research in your native language considering your target audience, what they search for, and how they're searching, you also need to do the same for each market. Similar words can have very different meanings in another language. There is nothing worse than landing on a product to be shown a different currency to the one you use. Make sure that your [Hull SEO Agency](https://searchauthority.co.uk/locations/seo-hull.html) knows what search engine recommendations are. Search engine optimization is an inescapable part of doing business online, unless of course, you plan on paying Google for every click for the rest of your life. Where does SEO fit in? Think about your organic search potential with a realistic mindset. Are you relying on organic traffic growth to meet key KPIs like leads or sales? Or are you meeting your revenue goals and looking to expand brand awareness? Make sure you set the right internal expectations for your marketing investment and enough in the channel to achieve the desired results. You can find further intel appertaining to SEO Experts at this [Wikipedia](https://en.wikipedia.org/wiki/Search_engine_optimization) page. ## Related Articles: [Extra Findings On SEO Consultancies](https://undewall.com/blogs/35697/Get-Ahead-Of-Competitors-Spending-Money-On-Search-Engine-Optimisation) [Background Findings On SEO Consultants](https://hedgedoc.eclair.ec-lyon.fr/s/tn_BhK4qV#) [More Background Findings On Freelance SEO Consultants](https://sparktv.net/read-blog/2831) [Background Insight On Search Engine Optimisation Consultants](https://hedgedoc.isima.fr/s/6klh9Bunj#) [Supplementary Information With Regard To Freelance SEO Consultants](https://blockstar.social/upload/files/2025/02/mUEdwYxSj1L3KgQOxdGw_06_16300d9b022669f7984a78a3124e6990_file.pdf) [More Insight With Regard To Freelance SEO Consultants](https://pad.stuve.uni-ulm.de/s/0aQfSENHe#) [More Findings About SEO Specialists](https://wiki.prochipovan.ru/index.php/%D0%A3%D1%87%D0%B0%D1%81%D1%82%D0%BD%D0%B8%D0%BA:Search-Authority)